Much like Black Friday or Cyber Monday, the 11.11 Sale (also called Singles’ Day or Double 11) is a highly anticipated annual shopping event in Hong Kong. Offering some of the best deals and discounts across various categories and products, this online sale serves as the perfect warm-up before the official holiday season sales begin. It’s also a great opportunity to get ahead on Christmas shopping and gift planning.
Whether you’re stocking up on travel gear and essentials or searching for thoughtful gifts for the globetrotters in your life, the 11.11 Sale is the ideal time to shop to your heart’s content. With abundant choices at great prices across various shopping platforms and e-commerce giants (like Amazon, Lazada, Zalora, Mr Porter, and Revolve) offering irresistible deals, you’ll certainly be spoiled for choice.
Also, check out our list of the coolest eco-friendly brands to shop right now.
To elevate your 11.11 shopping experience, we’ve curated this sale guide to bring together some of the most tempting deals in one place, saving you the daunting task of scouring the internet.
11.11 Sale: Why is it such a big shopping event in Hong Kong?
The origins of the 11.11 Sale trace back to the early 1990s at Nanjing University in China, where students began celebrating November 11 (symbolic of four “ones”) as a day for singles to embrace their independence with self-gifting. Recognising the day’s commercial potential, Alibaba and other retailers transformed it into a shopping holiday.
Since then, the event’s popularity has grown globally, with international brands and even travel and entertainment platforms like Klook participating, engaging customers through deals, new product launches, and travel packages.
11.11 Sale: Hottest deals on travel products in Hong Kong
Amazon.com
E-commerce marketplace Amazon is a go-to for online shoppers, offering nearly everything at competitive prices year-round. With a dedicated event like 11.11, the deals get even better, creating an unmissable chance to grab favourites at unbeatable prices. From camping gear and hiking shoes to gadgets that elevate your travel experiences, Amazon’s extensive selection is designed to meet every travel need.
Grab the best Amazon offers here
Shop more deals on Amazon.com here.
Net-A-Porter
A one-stop destination for all shopaholics to buy the latest fashion trends and timeless styles, Net-A-Porter is offering 25 percent off this Singles’ Day with the code SINGLES25. If a vacation wardrobe refresh is on your mind, now’s the perfect time. From stylish travel pants and beach dresses to chic bags and travel organisers, there’s a wide selection to elevate your style.
Grab the best Net-A-Porter offers here
Shop more deals on Net-A-Porter here.
Mr Porter
Net-A-Porter’s male fashion counterpart, Mr Porter is running the same discount of 25 percent on select new-season styles. From dapper outerwear to relaxed bottoms, comfy sneakers and stylish accessories by different brands and designers, this shopping platform has got it all covered.
Grab the best Mr Porter offers here
Shop more deals on Mr Porter here.
Farfetch
Farfetch is offering a 25 percent discount on select new-season items, making this year’s 11.11 shopping experience even more exciting for fashion enthusiasts. Whether you’re planning your vacation wardrobe down to the finest detail or simply love a good shopping spree, Farfetch’s extensive selection of apparel, footwear, accessories, and jewellery items has it all. From chic day dresses and swimsuits to stylish bags and sunglasses, we’ve handpicked a few essentials that you must bookmark.
Grab the best Farfetch offers here
Shop more deals on Farfetch here.
Nike
Known for its high-performance shoes and activewear, Nike remains one of the most sought-after sportswear brands. With unbeatable 11.11 deals, it’s the perfect time to grab items, especially for fans of athleisure or those looking to create stylish Instagram-worthy airport looks. On buying three designated products, Nike is offering a 20 percent discount on regular price, with an additional 30 percent off on the reduced price. Up to 40 percent discount on popular products and half price flash sales further makes it an unmissable chance to shop top-tier sportswear at reduced prices.
Grab the best Nike offers here
Shop more deals on Nike here.
Mytheresa
Get your vacation fashion fix with Mytheresa, which is currently offering 20 percent off on orders above HKD 5000 as part of their Singles’ Day sale. From summer dresses to winter pieces and accessories like shoes, bags and jewellery, the multi-designer platform caters to many such categories. If you have already started planning and prepping for your next holiday, Mytheresa’s 2024 11.11 Sale in Hong Kong is the perfect time to start shopping. Use code DOUBLE11 during checkout to avail of the discount.
Grab the best Mytheresa offers here
Shop more deals on Mytheresa here.
Zalora
The Zalora 11.11 Sale 2024 in Hong Kong has some of the hottest deals for all its shoppers. With discounts going up to 90 percent, cashback and bank offers, shop more save more deals, daily price drops and extra savings, the options to ensure maximum savings are plenty. A chance to win prizes and giveaways further adds to the excitement of the sale.
Grab the best Zalora offers here
Shop more deals on Zalora here.
(Featured image credit: Cottonbro/Pexels)
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The information in this article is accurate as of the date of publication.
We may earn an affiliate commission when you shop through links on our site.
Prices of the products mentioned are subject to change.
FAQs (Frequently Asked Questions)
Shopping platforms like Amazon.com, Nike, Net-A-Porter, Mr Porter, Farfetch and Uniqlo currently have ongoing 11.11 sales.
All types of products ranging from apparel, fashion accessories and footwear to electronics, gadgets and travel essentials are all on sale during 11.11.
In general, flash sales are deals and promotions that are offered on a particular product for a short period of time, for instance, one or two hours. Such discounts are often significant or higher than usual, which tempts the consumers to buy the product while it’s still available.
All sorts of payment methods including pay on delivery and online transactions using debit and credit cards are accepted during the 11.11 sale.
Perks like hefty discounts, shop more save more deals, payment and bank-related offers and additional savings are being offered across online platforms in Hong Kong during 11.11.
To prepare for the 11.11 sale, start by browsing and wishlisting products in advance. Whether you’re looking to buy something particular or just casually pick and choose, keep a tab on the various sale dates and timings to start early, considering that many platforms have already started the sale. Always check for all the offers available (including product discounts, flash sales and online payment deals) to make an informed decision. Additionally, ensure that enough spending limit is available on your credit cards as many websites tend to run special bank offers and discounts for extra savings.
The 11.11 sale will soon be followed by the extremely popular Black Friday and Cyber Monday sales. Some brands might even launch special holiday or "end of year" sales in the later part of December.
Written By
Divya Arora
With an academic background in Public Relations, Divya has a flair for writing about topics spanning ..Read More
